The Importance of Replying to Reviews

At Procurated we pride ourselves on building a product that benefits everyone on both sides of the procurement process. When buyers and suppliers are able to communicate efficiently and openly it leads to great results and lasting relationships, which is why we are proud to release the new "Reply to Reviews" feature that is being rolled out as part of the Pro Supplier Profile.

According to a survey by BrightLocal, 88% of consumers are likely to use a business that responds to online reviews, and only 42% of consumers say they would use a business that doesn't respond to reviews. 

Responding to reviews is important because it allows brands to extend their great customer service beyond in-person interactions into the digital realm. When someone writes a review about a supplier they've worked with, whether it is positive or negative review, they often appreciate a direct response. A simple thank you can often do the trick in the case of a positive review, or an explanation and an attempt to remedy the situation when a review is less positive. In either case, replying to reviews benefit the entire procurement community and bolster your reputation as a trustworthy supplier because it shows accountability, attentiveness, and transparency.

One of the primary features of Procurated's Pro Supplier Profile is the ability to respond to customer reviews directly. To learn more about signing up for a Pro Supplier Profile click here and a member of our team will be in touch shortly to get you started and walk you through the perks of being a part of the Pro community.